Sorcha O’Flanagan has worked in PR for nearly 20 years. She began her distinguished career in Hot Press magazine, and quickly moved on to Warner Music Ireland, where she was involved in promoting best-selling label acts that included Madonna, Enya, Red Hot Chilli Peppers and REM. She also ran successful PR campaigns for many Irish-based WMI acts, including Picturehouse and The Corrs.

In 2001, Sorcha was headhunted by Aiken Promotions (one of Ireland’s most successful music, entertainment, artists and events companies) to work as PR for the then newly launched Vicar Street venue. Sorcha spent over 10 years working at the venue, during which time she managed publicity campaigns for prestigious artists such as Bob Dylan, Justin Timberlake, Neil Young and Paul Simon.

Over the years, Vicar Street developed as Ireland’s premiere comedy venue, and this is where Sorcha truly excelled, producing PR strategies for hundreds of comedy acts (including Tommy Tiernan’s record breaking 200 sell-out nights). Joan Rivers, Des Bishop, Dara O’Briain, Jimmy Carr, Jason Byrne, Tim Minchin, Dylan Moran and PJ Gallagher (to name but several) have all spent time on the media rollercoaster with her.

In 2004, Sorcha was Artist Liaison & Stage Manager for The Comedy Tent at the inaugural Electric Picnic; her involvement continued for three years, during which she worked directly with all participating Irish and international comedians. In 2007, Sorcha was specially invited to work for Edcom at the Edinburgh Fringe Festival, where she handled publicity for participating Irish artists (which included Jarlath Regan, Neil Delamere, Maeve Higgins and David O’Doherty). In the same year, she assisted in setting up the Vodafone Comedy Festival at Dublin’s Iveagh Gardens. The festival has been both a critical and commercial success (it attracts all the names you need to know in comedy), and is now one of the most highly regarded comedy festivals on the world circuit.

2011 was a fresh and exciting start for Sorcha: she went independent, initially as Director of Comedy@EA (the specialist comedy arm of PR company Entertainment Architects), and then as the founder/director of her own PR firm.

“With a wealth of experience in my field,” says Sorcha, “I have a proven track record of getting results based on my extensive contacts in all areas of the Irish media. In a nutshell? I can generate sales and exposure for your product without you having to spend a fortune to achieve that goal.


For further information, contact Sorcha at Sorcha@sorchaoflanaganpr.com